Designer disaster
I Was Not Born for Couture
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| Hamsa-Damayanti (Swan-Damayanti), painting by Raja Ravi Varma (1899); Indian women have worn saris for centuries |
I think it is time I publicly confessed that designer stuff is not for me. I don’t recognise it, I don’t appreciate it, and I certainly don’t have the refined sense required to gasp at its pedigree. Hand me a ‘signature piece’ and I’ll stare blankly, wondering if the designer’s name explains why it costs as much as a week-long holiday. On me, even luxury looks ordinary, as if I’ve downgraded it.
Allow me to explain this embarrassing truth.
This happened with a close friend, in fact she
is like an older sister to me and I call her didi, (Didi is the
respectful way to address an older/wiser woman).
Mani and I had gone to visit them. Didi handed
me a gift. Like a child on Christmas morning, I pulled a parcel from a large
white bag with its brand name stamped in dull gold letters, one I’d never even heard
of. One layer of fancy wrapping, then another of humble newsprint (old habits
from my newspaper days made me pause to notice), and there it was: giant red
flowers blazing on a sky-blue background. I blinked. She had promised me a sari.
This, clearly, was not it.
Now, let me set the record straight here. Didi
has given me several sarees and I being me, have shamelessly taken (‘accepted’
is mild) them. I have received them on occasions like my birthdays or for
weddings and childbirths in their family. They have been among the best in my
collection- exceptional fabric, smooth feel, great fall (sarees need that), unique
designs, expensive of course, and none worse for the wear. I love them and
others have also commented. A couple of times she has joked that some are outdated
and I should get rid of them, but they are not the kind you get rid of.
Coming back to the story, I carefully lifted
the top fold, trying to understand what kind it was. Lightweight, soft to touch
like voile, but it was the print which arrested my attention. I visualized
myself wearing it- wrapped in a thin, limp bedsheet. I like even bedsheets and
bedspreads in light colours, muted designs, so that in half-sleep, I am not
shocked into wakefulness.
I stared at the piping on the edges of the
sari. It matched the blouse piece that went with it- a red check gingham.
The excitement of getting a sari dulled a
little. Whichever nerve connects my tongue with my brain went numb and
fortunately for everyone downing chilli cheese toast with Glenfiddich, in that
beautiful sitting room, I sat quietly doing arithmetic of thoughts.
I am unsure if Didi sensed it, she talked about
getting the blouse stitched. I, on the other hand, was thinking this is not her
style. I went into planning mode: will have to buy a matching petticoat. Could
I wear it with one of the red blouses I have? This blouse piece, never, I would
rather make a cross-stitch pattern and use it as table cloth.
For a minute, conversation around the big white
marble table stopped. Mani looked at me, curious. I cleared my throat, lifted
the sari, and declared, “See, I got a sari, see, I got a sari.” He looked, and
mercifully, lost interest.
My thoughts were tangled in the sari folds. I
put it back in the bag, decided to enjoy the sumptuous dinner, and shut my mind
on it for the night. In the light of the next morning, I looked at it again and
realized it was not the kind I could carry. Even if I kept it for the sake of
it being cotton, the print… bah, said my mind. I read the care instructions, it
needed babying.
And then I saw the price tag. What? My brain
froze. A handmade Kanjeevaram, Banarasi, Kantha, Madhubani, Suzani, I could get
it. But a printed 80:20 cotton: silk? Please! Are they selling a sari or taking
away my life savings?
Mani was his sadistic best, thoroughly enjoying
my discomfort, “Just think of the sari on you… or maybe the other way round?”
he said.
My mind was in a whirl. Never have I worried so
much about a sari! This is one six-yard piece of fabric which always brings joy
to me, however much of a non-need it is. So, after what seemed like a long
time, I decided to put it in my sari box and forget its existence till I could
think straight.
I went about my day as normally as I could. But
a sari is a sari even if you folks do not understand or appreciate this. When the
household chores were done, I rushed to my desktop, searching for the label.
It is a fairly new player in the field of
lifestyle brands, and sells everything -clothes, beddings, rugs, crockery,
scented candles, and other knick-knacks, obviously, highly priced. I surfed
through the saris, there were less than a dozen. I found two which I would have
preferred. As I sat there thinking, Didi’s sentence slowly surfaced in my
memory- “I have not removed the price tag in case you want to exchange.” At
that time, in false bravado, I had told her why would I want to.
But now, rather than let this couture
masterpiece attain permanent folds in my box while I shuffle around in my
comfort-fit kurtas, I decided to do the noble thing and exchange it. I spent
hours gathering words and formulating sentences to tell Didi. The whole day,
the more I thought of this non-sari, the more I disliked it. Finally, sometime
the next evening I wrote to her, thanking Whatsapp I do not have to say it and
realizing well the inconvenience I was putting her to.
But then she did what I love her the most for- be
her generous self. She immediately agreed, told me she’d pick me up and we can
go together. ‘Designer’ brands do not refund money, but I can exchange it for
what I want instead.
The next afternoon I went to Didi’s house, and
she had satvik vrat ka khana (pure food eaten on fasts) ready for me. My
stomach happy and my senses satiated, we reached the store.
I would never have found this place, a
renovated old world sprawling place, with tiny local stores bearing names I had
not heard of, written in ‘artistic’ fonts.
This store had only two saris! Two saris? Ask
an Indian woman! Do you even open a store to sell two saris? I shook my head at
Didi.
All the choices that I had seen were only
available online, I was told. In fact, everything they had, was in ones or
twos. Exclusive to the core!
Didi picked up a bedcover from the four
available and a pair of big cushions, we both decided were the best buy, and the
prices of which nearly gave me a bodyache.
The building, the staff, the lighting,
air-conditioning, packaging, no wonder they were charging criminal rates! But
what truly warmed my thrifty heart was realizing that I live in a city where
people actually make running such businesses profitable.
Didi saw the look on my face and hers reflected
sympathy. She suggested we look around so I can pick up something I like. The
more I browsed in the tiny stores around, the more I knew they were not for me.
Very few items for sale, peculiar designs, unfamiliar names of fabrics, over
the top prices, no or perhaps one customer, very quiet for a festival season
afternoon. I came out undecided on their clientele as also about their business
strategies.
Now I know why all those models who walk the
runway in such clothes look so bored.
Then Didi steered me into an Indian brand, she
had to get me a replacement gift. The moment we walked in, something clicked in
my head. Familiar ground: natural fabrics my skin loved, a range wide enough to
tempt, and prices that fit my ‘I-deserve-this’ budget. I was a child let loose
in a toy store. She watched patiently, then added one more to my picks. When
she tried slipping in a third, the total still less than the sari’s price, my
inner greed alarm shrieked: stop here, save the promise for later.
I was a happier person now.
Go ahead and cancel my membership to the
Sisterhood of Women Who Understand Luxury but I am genetically unsuited to
designer things.
My punishment for not appreciating them? After
all that netsurfing, brand recommendations are haunting my computer screen like relentless reminders of my failure.
Note: I have the sari-blouse photo, but not the budget for couture-level litigation.
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| Printed saris are a staple in the daily wardrobe of Indian women. |
-Anupama S Mani


Awesome 👌
ReplyDeleteYou've so artfully put my thoughts in words. 😂😄
Wah wah ! Maza aa gaya maam
ReplyDeleteSuperb! Such a witty reflection on taste, consumerism, and the absurdity of luxury culture !
ReplyDeletePeach floral and blue sanganeri are lovely and evergreen
ReplyDeleteReally a favourite subject for women, a saree..a precious possession of any woman like me.
ReplyDeleteI agree with you Anupama here, if I was in your place.. probably I would have loved to buy 4 sarees of my choice in that money rather than buying a branded one.
Once my daughter in law in Mumbai took me to a very famous branded store ,one and only one I have visited so far, there I liked one lehnga for her as her brother was getting married, I told her to keep that as an option when she reminded me that I had missed one last zero and it made no sense in buying in that out of the world price.
All the best Anupama, I now wait for your article every Saturday 👍👍
Knowing you full well, I can vouch for the unease you have with designer stuff. Let me tell, you can really make ordinary and simple look so elegant. The description of the entire episode is so honest, meticulous and interesting. Could relate to it fully. We often get caught in a dilemma whether to care for your own choice or of someone special. Deciding to put it on hold is the only solution when faced with such conflicting choices.
ReplyDeleteJyotsna Prasad
Looking at drawing by Raja Ravi Varma, I recollect that saris in Maharashtra are 5 yards long or 9 yards long. The sari in this drawing is 9 yards long based on style.
ReplyDeleteI could very well be wrong.
Price of a sari always expensive. I bought a Kanjivaram silk 5 yard sari in Chennai in the early 70s for my Mom. I know nothing about saris so my childhood buddy, Jennifer, helped me in the process. Anyway, that sari cost me a fortune in those days.
Thank you for sharing more on saris.
Dear Anupama,
ReplyDeleteLet me assure you that you are not the only one who avoids designer saris.Fortunately,all the saris which I have gifted to the women in my life-my wife, my sisters,daughter.daughter in law and sundry cousins have been well received. Only on two occasions in our 53 year old marriage has my wife rejected a sari I bought for her. One was a Benarasi Jamewar with heavy silverwork and another was a cotton printed sari.
Great Information for Me Sir
ReplyDeleteDear Anupama di
ReplyDeleteVery interestingly written piece indeed. One that every Indian woman can relate with. It was as if you are writing my own account with your pen.
Your writing touches the heart as it is so truly written giving space to all the emotions associated with our favourite length of fabric, saree.. My misfortune that this is the first article of yours that I have read ...enjoyed it thoroughly. Hope to read many more henceforth
Neeta Gupta
Wonderful write up.
ReplyDelete